Sovremennaya Reklama Kino I Osobennosti Eye Vozdeystviya Na Auditoriyu: Sotsiologiya Kul'tury - Igor' D'yachenko - Books - LAP LAMBERT Academic Publishing - 9783844354560 - July 3, 2011
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Igor' D'yachenko
Sovremennaya Reklama Kino I Osobennosti Eye Vozdeystviya Na Auditoriyu: Sotsiologiya Kul'tury Russian edition

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Osnovnoy tsel'yu raboty yavlyaetsya vyyavlenieosobennostey, protivorechiy, effektivnosti vozdeystviyareklamy kino i eye vospriyatiya razlichnymi kategoriyamizriteley. Teoretiko-metodologicheskuyu osnovu rabotysostavlyayut kak issledovaniya v oblasti sotsiologiireklamy, marketinga, psikhologii reklamnogovozdeystviya, tak i voprosy sotsiologii kino,iskusstvovedeniya. Problema vozdeystviya sovremennoyreklamy kino rassmatrivaetsya v kontekste osnovnykhprotivorechiy epokhi postmodernizma i massovoykul'tury. Empiricheskuyu bazu issledovaniya sostavilisotsiologicheskie oprosy i kontent-analizaudiovizual'noy reklamy kino.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2011
ISBN13 9783844354560
Publishers LAP LAMBERT Academic Publishing
Pages 148
Dimensions 150 × 9 × 225 mm   ·   238 g
Language German  

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