Obrazy Iskusstva I Reklamy: Dialektika Global'nogo I Lokal'nogo - Natal'ya Anashkina - Books - LAP LAMBERT Academic Publishing - 9783844355857 - July 26, 2011
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Natal'ya Anashkina
Obrazy Iskusstva I Reklamy: Dialektika Global'nogo I Lokal'nogo Russian edition

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V monografii rassmotrena problema sootnosheniya i vzaimodeystviya iskusstva i reklamy, dialekticheskogo edinstva i protivorechiya khudozhestvennogo i reklamnogo obrazov s metodologicheskikh pozitsiy filosofii kul'tury. Aktualizatsiya prikladnogo aspekta obraznosti v epokhu potrebleniya obuslovlivaet interes k sushchnosti i strukture khudozhestvennogo obraza kak kategorii, pozvolyayushchey raskryt' mekhanizmy proektirovaniya i funktsionirovaniya obraza v reklame v kontekste stanovleniya noveyshego postindustrial'nogo obshchestva. V rabote rassmatrivaetsya ponyatie «khudozhestvennyy obraz» v istorii filosofskoy mysli, analiziruetsya ego struktura, invariantnoe soderzhanie, protsess transformatsii v kul'ture postmodernizma. Na osnove dannogo analiza issleduyutsya genezis, sushchnost', struktura, smyslovoe soderzhanie, kommunikatsionnye mekhanizmy i aspekty sozdaniya reklamnogo obraza.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 26, 2011
ISBN13 9783844355857
Publishers LAP LAMBERT Academic Publishing
Pages 180
Dimensions 150 × 10 × 225 mm   ·   286 g
Language German  

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