Upravlenie Media Kompaniey: Marketingovoorientirovannyy Podkhod - Irina Dashevskaya - Books - LAP LAMBERT Academic Publishing - 9783844356885 - July 16, 2011
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Irina Dashevskaya
Upravlenie Media Kompaniey: Marketingovoorientirovannyy Podkhod Russian edition

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V rabote obosnovyvaetsya neobkhodimost'formirovaniya novoy media kompanii, kotorayaposredstvom ispol'zovaniya strategicheskogo marketingovogo upravleniya vystupaet kak predpriyatie, orientirovannoe na kommercheskiy uspekh so storony biznesa i rabotaet s uchetom sotsial'noyotvetstvennosti pered obshchestvom. Ispol'zovanie strategicheskogo marketingovogo upravleniya sposobstvuet razvitiyu mass media, odnovremenno vystupaya garantom sotsiokul'turnogo razvitiya obshchestva.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 16, 2011
ISBN13 9783844356885
Publishers LAP LAMBERT Academic Publishing
Pages 132
Dimensions 150 × 8 × 225 mm   ·   215 g
Language German  

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