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Otsenka Konkurentosposobnosti Predpriyatiya Khimicheskogo Kompleksa Rossii: Na Primere Shinnoy Promyshlennosti Anna Nikulina Russian edition
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Otsenka Konkurentosposobnosti Predpriyatiya Khimicheskogo Kompleksa Rossii: Na Primere Shinnoy Promyshlennosti
Anna Nikulina
V monografii predstavlen analiz konkurentosposobnosti na primere predpriyatiya shinnoy otrasli, v osnove kotorogo lezhit postepennoe izuchenie teoreticheskikh osnov konkurentosposobnoy deyatel'nosti predpriyatiya na primere OAO «Voltayr-Prom». Sovremennaya situatsiya na rossiyskom rynke shinnoy produktsii kharakterizuetsya ser'eznym urovnem konkurentsii so storony inostrannykh proizvoditeley. V svyazi s etim problema povysheniya konkurentosposobnosti rossiyskikh predpriyatiy yavlyaetsya naibolee aktual'noy. V rabote predstavleno issledovanie udovletvorennosti potrebiteley kachestvom vypuskaemoy produktsii, kak odnogo iz pokazateley urovnya konkurentosposobnosti produktsii predpriyatiya v tselom. Po rezul'tatam issledovaniya oboznacheny konkurentnye preimushchestva otechestvennykh proizvoditeley, a takzhe vyyavleny problemy pri sopostavlenii otechestvennogo produkta s inostrannymi analogami. Provedennoe issledovanie i predlagaemye mery mogut sposobstvovat' ukrepleniyu pozitsiy rossiyskikh proizvoditeley na rynke shin i povysheniyu obshchego urovnya konkurentosposobnosti predpriyatiy dannoy otrasli.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 5, 2011 |
| ISBN13 | 9783844358438 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 120 |
| Dimensions | 150 × 7 × 225 mm · 197 g |
| Language | German |