Elena Luk'yanova

Upravlenie Denezhnymi Sredstvami Klientov V Kommercheskikh Bankakh Rossii: Analiz I Tendentsii Razvitiya Elena Luk'yanova Russian edition

Kommercheskie banki segodnya ispytyvayut slozhnosti spolucheniem pribyli ot traditsionnykh vidovdeyatel'nosti. Prichiny kroyutsya v davlenii mnozhestvafaktorov, sredi kotorykh osobennogo vnimaniyazasluzhivayut posledstviya finansovogo krizisa,nachavshegosya v Rossii v 2008 godu, usileniekonkurentsii v bankovskom sektore v silu protsessovglobalizatsii, poyavleniya novykh igrokov i uvelicheniyapopulyarnosti novykh produktov i uslug na finansovykhrynkakh. Eto trebuet ot kreditnykh organizatsiy poiskaputey vyzhivaniya v konkurentnoy bor'be i primeneniyanovykh modeley vedeniya biznesa. Uslugi po upravleniyudenezhnymi sredstvami pozvolyayut kreditnym organizatsiyamne tol'ko uvelichit' spektr predostavlyaemykh uslug,povyshaya tem samym svoyu rol' i uluchshaya reputatsiyu narynke, no i otkryvayut pered bankami shirokie gorizontydlya dal'neyshego razvitiya. Aktual'nost' temy issledovaniya obuslovlenaneobkhodimost'yu izucheniya sovremennogo sostoyaniya rynkapo upravleniyu denezhnymi sredstvami v rossiyskoybankovskoy sfere, a takzhe poiska puteysovershenstvovaniya sushchestvuyushchikh printsipov rabotykreditnykh organizatsiy, pozvolyayushchikh pereyti kklientoorientirovannym modelyam, chto privedet kusileniyu konkurentnykh pozitsiy rossiyskikh bankov.