New Technological Trends and the Gambling Industry: Trends and Forecasts in 2011 - Jan Rozek - Books - LAP LAMBERT Academic Publishing - 9783844389081 - June 15, 2011
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Jan Rozek
New Technological Trends and the Gambling Industry: Trends and Forecasts in 2011

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Gambling industry is a very specific and thereforeinteresting part of the overall market. From thebusiness and especially marketing point of view wecan study various topics starting with the history ofthe industry. From the consumer´s view we can look atbehavior of the players, motivation to play,personalities of the players or the problem ofpathological gambling. From the business point ofview we can study market situation on differentmarkets with different legislation frame or marketingstrategies and tactics of the companies that areactive in the this industry in different states. Thenew technological trends and forecasts are included.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 15, 2011
ISBN13 9783844389081
Publishers LAP LAMBERT Academic Publishing
Pages 120
Dimensions 150 × 7 × 226 mm   ·   197 g
Language German  

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