Jenny Yao

Entering into the Chinese Healthcare Market: Entry Strategies for Consulting Firms into the Chinese Healthcare Market Jenny Yao

The Chinese healthcare market is vast and dynamic. It serves one fifth of the world?s population. The number of health institutions grew from 8,915 in 1950 to 940,490 in 2011. The total health expenditure increased by 180 times from 1978 to 2011. "The healthcare market in China is rapidly becoming one of the world's largest. For health care consulting firms, the market is now far too large to ignore. Yet, the complexity and difference from more familiar markets makes this market a real challenge. In this book, Jenny Yao explains the structure of this market and how to best to take advantage of this growing opportunity. For anyone with an interest in healthcare in China, this book is a must!"Nelson Phillips, Professor of Strategy and Organizational Behaviour at Imperial College Business School. "This book is an essential reading for anyone who wishes to understand the Chinese healthcare market and the business opportunities therein". Dr Mark Britnell, Chairman & Partner, Global Health Practice, KPMG LLP.