Gilbert Esambili Akeh

Promoting Düsseldorf As a Tourist Destination: Marketing Düsseldorf Gilbert Esambili Akeh

This thesis has been written as a result of the growing interest of the Düsseldorf Marketingand Tourism in knowing the wants and needs of the Dutch weekenders in order to preparea proper marketing strategy to attract the Dutch weekenders. Düsseldorf has in the pastfew years experienced growing increase of Dutch visitors in the city. Even though a propermarketing strategy had not being put in place and a promotion campaign to attract theDutch weekenders, yet Düsseldorf still attracted many Dutch visitors. As a result of suchincrease in the number of Dutch visitors coming in, Düsseldorf Marketing and Tourismwants to increase the number of arrivals of Dutch weekenders. The report looks to answerfirst of all the main research question which is what are the needs and wants of theDutch weekenders when they are in search of a weekend (or short break) holidaydestination? And then sub questions like- What are the needs and wants of the Dutch weekenders? How appealing is Düsseldorf as a tourist destination in the eyes of a Dutchweekender? What is the potential target segment for Düsseldorf Marketing and Tourism? How Düsseldorf is currently promoted to the Dutch market?