Joanna Ambrosio Guerrero

Inlak'esh Alaken (I Am You, You Are Me): the Practice of Intercultural Engagement Joanna Ambrosio Guerrero

Traditionally, designers have been identified as problem-solvers. This is manifested when we respond to a problem with an action, and in communication design this action usually translates as innovative visual graphics. Intercultural interaction has increased in our globalized community, and it has become part of our everyday life. As an international communication designer, I believe intercultural understanding helps in the development of shared experiences and collaborative projects even when the same language, time and/or space are not shared. As designers, we have the opportunity to make a significant difference in society, and to help in the development of conscious citizens from a wide range of cultures and languages. Inlak?esh Alaken promotes the exploration of the process of a designer becoming a researcher and a thinker who collaborates within a multicultural community. It explores the different possibilities that hybrid design brings to a stream of creative disciplines while developing visual communication as an intercultural language.