Upravlenie Produktom Na Rynke Turistskikh Uslug: Upravlenie Produktom Na Rynke Turuslug - Sergey Konstantinovich Volkov - Books - LAP LAMBERT Academic Publishing - 9783845412511 - July 17, 2011
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Sergey Konstantinovich Volkov
Upravlenie Produktom Na Rynke Turistskikh Uslug: Upravlenie Produktom Na Rynke Turuslug Russian edition

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V dannoy monografii na osnove obshchikh kontseptual'nykh printsipov rassmotreny teoreticheskie aspekty sovremennogo marketinga v turizme, spetsifika marketinga v turizme, kontseptsiya upravleniya produktom na rynke turistskikh uslug. Razobrany sostavlyayushchie kompleksa marketingovykh kommunikatsiy turistskogo predpriyatiya. Osoboe vnimanie v monografii udeleno analizu sistemy gostinichnogo obsluzhivaniya «Vse vklyucheno» kak naibolee populyarnomu i effektivnomu marketingovomu instrumentu na sovremennom turistskom rynke. Monografiya prednaznachena dlya nauchnykh i prakticheskikh rabotnikov, prepodavateley, studentov i aspirantov, a takzhe dlya vsekh interesuyushchikhsya sovremennym urovnem razvitiya industrii turizma i marketinga.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 17, 2011
ISBN13 9783845412511
Publishers LAP LAMBERT Academic Publishing
Pages 184
Dimensions 150 × 11 × 225 mm   ·   292 g
Language German  

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