Osnovy Marketinga: Kratkoe Izlozhenie - Mikhail Grigorovich - Books - LAP LAMBERT Academic Publishing - 9783845416908 - July 17, 2011
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Mikhail Grigorovich
Osnovy Marketinga: Kratkoe Izlozhenie Russian edition

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Na segodnyashniy den' marketing yavlyaetsya vostrebovannym instrumentom biznesa, kotoryy pozvolyaet realizovyvat' tseli kompanii s naimen'shimi zatratami i bol'shey rezul'tativnost'yu. Marketing sformirovalsya kak nauka s chetkim ponyatiyno-kategorial'nym apparatom i metodami issledovaniya. Sovremennyy marketing predpolagaet ne tol'ko postanovku ekonomicheskikh zadach s uchetom emkosti tselevykh rynkov, no i aktivnoe formirovanie i stimulirovanie sprosa s uchetom neekonomicheskikh faktorov motivatsii potrebitelya. V predlagaemom uchebnom posobii aktsent stavitsya na formirovanii kompleksa instrumentov issledovaniya ego komponentov, prognozirovaniya vliyaniya rynochnykh indikatorov na zhiznennyy tsikl tovara i organizatsii, obosnovanii nabora strategicheskikh resheniy v oblasti upravleniya proizvodstvom i raspredeleniem material'nykh i nematerial'nykh blag. Osoboe vnimanie udelyaetsya marketingovym kommunikatsiyam.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 17, 2011
ISBN13 9783845416908
Publishers LAP LAMBERT Academic Publishing
Pages 108
Dimensions 150 × 7 × 225 mm   ·   179 g
Language German  

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