Regulirovanie Sprosa Na Uslugi Vysshey Shkoly: Marketingovyy Mekhanizm - Anna Kaydashova - Books - LAP LAMBERT Academic Publishing - 9783845436265 - August 31, 2011
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Anna Kaydashova
Regulirovanie Sprosa Na Uslugi Vysshey Shkoly: Marketingovyy Mekhanizm Russian edition

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V nastoyashchee vremya v Rossii slozhilos' izvestnoe protivorechie mezhdu professional'noy strukturoy sprosa na obrazovatel'nye uslugi, predlagaemye VUZami, i strukturoy potrebnostey v kadrakh na rynke truda. Dannoe protivorechie priobretaet vse bolee ostryy kharakter v usloviyakh demograficheskikh problem i reformirovaniya sistemy vysshego professional'nogo obrazovaniya. Usilenie disbalansa mezhdu rynkom truda i professional'nym obrazovatel'nym polem privodit k osoznaniyu vazhnosti regulirovaniya potrebitel'skogo sprosa. V monografii raskryvaetsya struktura i soderzhanie marketingovogo mekhanizma regulirovaniya potrebitel'skikh predpochteniy, pozvolyayushchaya izmenit' professional'noe samoopredelenie abiturientov i povysit' uroven' soglasovannosti interesov vsekh sub"ektov rynka obrazovatel'nykh uslug vysshey shkoly. Dlya rukovoditeley vysshikh uchebnykh zavedeniy, predstaviteley departamentov vysshego professional'nogo obrazovaniya, spetsialistov v oblasti marketinga.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 31, 2011
ISBN13 9783845436265
Publishers LAP LAMBERT Academic Publishing
Pages 120
Dimensions 150 × 7 × 226 mm   ·   197 g
Language German  

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