Customer Satisfaction: a Case Study of Tata Ace - Md. Waleed Ashraf - Books - LAP LAMBERT Academic Publishing - 9783845439563 - December 5, 2012
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Md. Waleed Ashraf
Customer Satisfaction: a Case Study of Tata Ace

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Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 5, 2012
ISBN13 9783845439563
Publishers LAP LAMBERT Academic Publishing
Pages 80
Dimensions 150 × 5 × 226 mm   ·   137 g
Language German  

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