Lada Safarova

Marketing Innovatsionno-orientirovannykh Regionov: Monografiya Lada Safarova Russian edition

"Innovatsiya otlichaet lidera ot dogonyayushchego". Eta fraza Stiva Dzhobsa, skazannaya im v otnoshenii kommercheskikh kompaniy, aktual'na segodnya i dlya razvitiya regionov. Kak rossiyskim regionam dostich' innovatsionnogo liderstva, ispol'zuya filosofiyu i instrumentariy marketinga? Kak stimulirovat' innovatsionno-orientirovannye regiony k aktivnomu ispol'zovaniyu svoego potentsila i raspredeleniyu innovatsionnykh produktov? Nuzhen li voobshche marketing innovatsionnym regionam? Otvety na eti i mnogie drugie voprosy vy naydete, oznakomivshis's dannoy rabotoy. Avtor, issleduya metodologicheskie aspekty marketinga innovatsionno-orientirovannykh regionov i opirayas' na materialy sobstvennykh issledovaniy, prikhodit k dostatochno interesnym vyvodam i rezul'tatam, raskryvaet novyy vzglyad na teoriyu i praktiku primeneniya marketingovogo i matematicheskogo instrumentariya v deyatel'nosti izuchaemykh regionov. Monografiya budet interesna marketologam, rabotayushchim v sfere regional'nogo upravleniya, gosudarstvennym sluzhashchim, a takzhe prepodavatelyam vysshey shkoly i aspirantam.