Formirovanie Imidzha V Informatsionnoy Ekonomike: Organizatsionnye Aspekty - Igor' Bel'skikh - Books - LAP LAMBERT Academic Publishing - 9783846528808 - October 24, 2011
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Igor' Bel'skikh
Formirovanie Imidzha V Informatsionnoy Ekonomike: Organizatsionnye Aspekty Russian edition

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Sovremennyy mir stroitsya po printsipu total'nogo doveriya potrebitelya k firme, izbiratelya k pravitel'stvu, turista k territorii, zhitelya doma k stroitelyu, voennogo k oruzhiyu, investora k banku. V osnove ikh obshchego doveriya - publichnyy imidzh. Kak postroit' ego effektivno v usloviyakh informatsionnogo mira? Vyderzhat' usloviya sil'noy konkurentsii global'nogo mira? Sozdat' isklyuchitel'nyy uroven' doveriya u kontragenta v usloviyakh snizheniya potrebitel'skoy aktivnosti? Avtor, opirayas' na natsional'nyy opyt Rossii i mezhdunarodnuyu praktiku, pytaetsya dat' otvety na postavlennye voprosy. V chastnosti, analiziruyutsya global'nye protsessy sliyaniya obraza kompanii i natsional'noy ekonomiki na vnutrennikh i vneshnikh rynkakh. Po mneniyu avtora, imidzh eto vazhnoe sredstvo formirovaniya dopolnitel'nogo sprosa na tovarnom potrebitel'skom, investitsionnom i drugikh rynkakh informatsionnogo mira.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 24, 2011
ISBN13 9783846528808
Publishers LAP LAMBERT Academic Publishing
Pages 88
Dimensions 150 × 5 × 225 mm   ·   149 g
Language German  

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