Vybor I Formirovanie Strategiy Marketinga: Monografiya - Zinaida Shuklina - Books - LAP LAMBERT Academic Publishing - 9783846534540 - October 24, 2011
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Zinaida Shuklina
Vybor I Formirovanie Strategiy Marketinga: Monografiya Russian edition

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Strategicheskiy marketing yavlyaetsya osnovoy marketingovoy politiki predpriyatiya, uchityvayushchey interesy vsekh sub"ektov rynka v okruzhayushchey ego srede, akkumuliruyushchey novye tendentsii razvitiya promyshlennogo proizvodstva na osnove postupatel'nosti, integratsii, perspektivnosti, razrabotki novykh tovarov i vykhoda na novye rynki. Strategicheskiy marketing sokhranyaet i razvivaet dostizheniya na rynke, otkryvaet novye vozmozhnosti, sozdaet i obespechivaet perspektivy razvitiya predpriyatiya v dolgosrochnoy perspektive. Strategicheskiy marketing mozhno nazvat' novoy kontseptsiey marketingovoy deyatel'nosti s samostoyatel'no razvivayushcheysya metodologiey issledovaniy i sobstvennoy terminologicheskoy bazoy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 24, 2011
ISBN13 9783846534540
Publishers LAP LAMBERT Academic Publishing
Pages 112
Dimensions 150 × 7 × 226 mm   ·   185 g
Language German  

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