Tell your friends about this item:
Online Retailing in China: Sellers on the C2c Market: China's New Generation of Entrepreneurs? Johanna Atterby
Ordered from remote warehouse
Christmas presents can be returned until 31 January
Our customers say:
Online Retailing in China: Sellers on the C2c Market: China's New Generation of Entrepreneurs?
Johanna Atterby
China, with the biggest internet population in the world, has during the past few years experienced a new internet phenomenon; the shopping website "Taobao". Taobao, which literary means "searching for treasure" in Chinese, is a platform for online retailing, similar to the American website eBay. This is where millions of young Chinese meet everyday to buy and sell basically anything from clothes and electronics to travel- and webdesign services. But instead of posting random objects, the individual sellers display their products and services on their own customized page; a Taobao shop. This thesis discussed the motives behind opening and running a Taobao shop and if it can be compared to entrepreneurial activity, and if so, what kind of entrepreneurial activity.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 15, 2011 |
| ISBN13 | 9783846536803 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 56 |
| Dimensions | 150 × 3 × 226 mm · 102 g |
| Language | German |