Ekaterina Rozhkova

Osobennosti Razrabotki Innovatsionnykh Meditsinskikh Uslug: Voprosy Teorii I Praktiki Ekaterina Rozhkova Russian edition

Vozrastayushchaya konkurentsiya, svoystvennaya formiruyushchemusya rynku meditsinskikh uslug, vyzyvaet ser'eznye izmeneniya v upravlenii meditsinskimi uchrezhdeniyami. V ramkakh sovremennogo meditsinskogo menedzhmenta neobkhodimoy deyatel'nost'yu stanovitsya razrabotka innovatsionnykh meditsinskikh uslug. No predstavleniya ob etom protsesse do sikh por nakhodyatsya v stadii formirovaniya. Nastoyashchee issledovanie posvyashcheno razvitiyu metodologicheskikh i metodicheskikh voprosov upravleniya innovatsionnymi meditsinskimi uslugami. V monografii predstavlen ryad aspektov ukazannoy problemy: avtorskaya traktovka sushchnosti i osobennostey meditsinskikh uslug, kharakteristika i klassifikatsiya innovatsionnykh meditsinskikh uslug, metodicheskiy podkhod k otsenke kachestva innovatsionnoy meditsinskoy uslugi, spetsifika protsessa proektirovaniya innovatsionnoy meditsinskoy uslugi. Predlagaemaya vnimaniyu rabota mozhet byt' polezna kak issledovatelyam, spetsializiruyushchimsya na voprosakh innovatsionnogo i servisnogo upravleniya, tak i rukovoditelyam i spetsialistam v oblasti meditsinskogo menedzhmenta.