Neformal'nye Kommunikatsii: Kak Element Korporativnoy Kul'tury Predpriyatiy Malogo I Srednego Biznesa - Irina Stroganova - Books - LAP LAMBERT Academic Publishing - 9783847310129 - April 17, 2012
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Irina Stroganova
Neformal'nye Kommunikatsii: Kak Element Korporativnoy Kul'tury Predpriyatiy Malogo I Srednego Biznesa Russian edition

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Neformal'naya kommunikativnaya sreda malykh i srednikh predpriyatiy obladaet znachitel'nym svoeobraziem, kotoroe opredelyaetsya sferoy deyatel'nosti firmy, chislennost'yu, kul'turnym i professional'nym urovnem kollektiva, neposredstvennym vliyaniem vladel'tsev biznesa na proizvodstvennyy protsess. Ponimanie spetsifiki neformal'nykh kommunikatsiy v malykh i srednikh predpriyatiyakh sposobno optimizirovat' upravlencheskie usiliya predprinimateley po postroeniyu effektivnoy korporativnoy kul'tury, kotoraya mozhet stat' moshchnym faktorom uspeshnosti firmy na rynke i adekvatnosti ee vospriyatiya sotsiumom. Formami proyavleniya neformal'nykh vnutriorganizatsionnykh kommunikatsiy vystupayut mify, legendy, traditsii, ritualy, slukhi, kotorye tsirkuliruyut vo vnutriorganizatsionnoy kommunikativnoy srede. Kazhdoe iz podobnykh proyavleniy imeet raznoe znachenie i vypolnyaet razlichnuyu funktsional'nuyu nagruzku pri formirovanii korporativnoy kul'tury.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 17, 2012
ISBN13 9783847310129
Publishers LAP LAMBERT Academic Publishing
Pages 196
Dimensions 150 × 11 × 225 mm   ·   310 g
Language German  

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