Razrabotka Kompleksnoy Programmy Vyvoda Novogo Produkta Na Rynok: Instrumenty I Metody - Svetlana Sterkhova - Books - LAP LAMBERT Academic Publishing - 9783847311287 - December 12, 2011
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Svetlana Sterkhova
Razrabotka Kompleksnoy Programmy Vyvoda Novogo Produkta Na Rynok: Instrumenty I Metody Russian edition

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Professional'nyy vyvod novogo produkta na rynok v usloviyakh rosta konkurentsii, s odnoy storony i povysheniya interesa investorov k rossiyskomu rynku, s drugoy storony, stanovitsya vazhnym aspektom razvitiya dlya mnogikh kompaniy. Rassmatrivayutsya osnovnye faktory provalov i uspekha novykh produktov na rossiyskom rynke po proektam, realizovannym s 2001 po 2011 god. Predstavleny instrumenty, svyazannye s razrabotkoy i vyvodom novogo produkta na rynok: otsenka privlekatel'nosti rynka, prognozirovanie prodazh, formirovanie marketingovogo plana po vyvodu novoy produktsii, formirovanie byudzheta i metody otsenki effektivnosti instrumentov prodvizheniya. Dannye voprosy osobo aktual'ny na dannom etape dinamichnogo razvitiya rossiyskogo rynka dlya rukovoditeley i spetsialistov proektov, upravlyayushchikh innovatsionnymi proektami, a takzhe dlya menedzherov po produktu, otvechayushchikh za razvitie assortimentnogo portfelya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2011
ISBN13 9783847311287
Publishers LAP LAMBERT Academic Publishing
Pages 144
Dimensions 150 × 9 × 226 mm   ·   233 g
Language German  

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