Sintaksis Teksta Torgovoy Reklamy: Vozdeystvuyushchaya Funktsiya: (Na Primere Rossiyskoy I Anglo-amerikanskoy Pechatnoy Reklamy) (Russian Edition) - Tat'yana Kozina - Books - LAP LAMBERT Academic Publishing - 9783847312567 - March 1, 2012
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Tat'yana Kozina
Sintaksis Teksta Torgovoy Reklamy: Vozdeystvuyushchaya Funktsiya: (Na Primere Rossiyskoy I Anglo-amerikanskoy Pechatnoy Reklamy) (Russian Edition) Russian edition

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Dannaya monografiya rassmatrivaet vozdeystvuyushchuyu funktsiyu pechatnoy torgovoy reklamy na massovoe soznanie potrebiteley, osushchestvlyaemoe cherez prizmu pechatnykh reklamnykh tekstov. Funktsiyu vozdeystviya sposobny vypolnyat' osobye sintaksicheskie konstruktsii formal'nogo, razgovornogo i kommunikativnogo sintaksisa, a takzhe opredelennye tekstoobrazuyushchie sredstva. Analiziruetsya sintaksicheskaya ustroennost' pechatnykh reklamnykh tekstov na russkom i angliyskom yazykakh, opredelyaetsya zavisimost' vybora toy ili inoy sintaksicheskoy organizatsii ot kommunikativnogo namereniya reklamodatelya. Issleduyutsya nekotorye aspekty semantiki i pragmatiki sintaksicheskikh konstruktsiy v reklame. Provoditsya popytka sravnitel'nogo analiza sintaksicheskoy organizatsii russkikh i angliyskikh reklamnykh tekstov s tsel'yu vyyavit' obshchie i spetsifichnye osobennosti upotrebleniya opredelennykh sintaksicheskikh konstruktsiy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2012
ISBN13 9783847312567
Publishers LAP LAMBERT Academic Publishing
Pages 196
Dimensions 150 × 11 × 225 mm   ·   310 g
Language German  

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