Sovershenstvovanie Upravleniya Portfelem Brendov Predpriyatiya: Razrabotka Effektivnoy Biznes-strategii - Sergey Starodubtsev - Books - LAP LAMBERT Academic Publishing - 9783847313564 - December 15, 2011
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Sergey Starodubtsev
Sovershenstvovanie Upravleniya Portfelem Brendov Predpriyatiya: Razrabotka Effektivnoy Biznes-strategii Russian edition

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Usilenie vnimaniya k problemam formirovaniya strategiy upravleniya portfelem brendov ob"yasnyaetsya tem, chto izvestnost' brenda stanovitsya vazhnym usloviem stabil'nogo polozheniya predpriyatiya na rynke. Aktual'nost' problemy svyazana s ee noviznoy dlya regional'nykh promyshlennykh predpriyatiy, kotorye v konkurentnoy srede eshche ne imeyut dostatochnogo opyta formirovaniya strategii upravleniya portfelem brendov. Monografiya predstavlyaet interes dlya nauchnykh rabotnikov, prepodavateley i aspirantov kafedr ekonomiko-upravlencheskogo profilya, rukovoditeley organizatsiy i brend-menedzherov. Rezul'taty issledovaniya mogut byt' ispol'zovany v kachestve uchebnogo materiala dlya studentov VUZov pri izuchenii kursov «Marketing», «Osnovy menedzhmenta i marketinga», «Brend-menedzhment».

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 15, 2011
ISBN13 9783847313564
Publishers LAP LAMBERT Academic Publishing
Pages 200
Dimensions 150 × 12 × 225 mm   ·   316 g
Language German  

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