Carola Goedhart

International Campaigns of Unicef: an Intercultural Communication Research on Unicef Campaigns Around the World Carola Goedhart

UNICEF is a child right organisation, working all around the world to help children develop and have a better future. UNICEF is active in 190 countries and 36 of those countries have a National Committee, a UNICEF office where campaigns are launched and funds are raised. UNICEF the Netherlands is a National Committee established in 1955. The organisation is communicating with the public by campaigns. Other National Committees are doing this as well but with their own campaigning style. This research shows how National Committees are running campaigns and specifically on the subject of child exploitation. Important research factor are cultural differences. The charity climate of the Netherlands and other countries is discussed. Cultural differences are affecting campaigning styles. The intercultural communication model of Hofstede was used to explain this. Finally, recommendations are made to advice UNICEF the Netherlands on their child exploitation campaign.