Rossiyskaya I Britanskaya Reklama V Turizme: Lingvokognitivnye Priemy Vozdeystviya - Mariya Ilyushkina - Books - LAP LAMBERT Academic Publishing - 9783847337720 - February 7, 2012
In case cover and title do not match, the title is correct

Mariya Ilyushkina
Rossiyskaya I Britanskaya Reklama V Turizme: Lingvokognitivnye Priemy Vozdeystviya Russian edition

Price
€ 62.99

Ordered from remote warehouse

Expected delivery Nov 4 - 12
Christmas presents can be returned until 31 January
Get notified about new Mariya Ilyushkina releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Monografiya posvyashchena sopostavitel'nomu issledovaniyu osobennostey ispol'zovaniya pretsedentnykh fenomenov v rossiyskoy i britanskoy pechatnoy reklame uslug dlya turistov. V nastoyashchee vremya industriya turizma yavlyaetsya naibolee dinamichno razvivayushcheysya otrasl'yu mirovogo khozyaystva. Stol' stremitel'noe razvitie otrasli obespechivaetsya sovershenstvovaniem priemov i sredstv prodvizheniya turisticheskikh uslug. Eto nakhodit otrazhenie v marketingovykh tekhnologiyakh turisticheskogo biznesa, natselennykh na uvelichenie prodazh cherez vozdeystvie na tselevuyu auditoriyu. Odnim iz instrumentov effektivnykh marketingovykh kommunikatsiy yavlyaetsya reklama, kotoraya stimuliruet zhelaniya, ubezhdaet potrebitelya v neobkhodimosti priobreteniya togo ili inogo tovara/uslugi. Kniga orientirovana kak na lingvistov, rabotnikov reklamnykh agentstv i turisticheskikh firm, kopirayterov, tak i na shirokiy krug chitateley, interesuyushchikhsya rossiyskoy i britanskoy kul'turami.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 7, 2012
ISBN13 9783847337720
Publishers LAP LAMBERT Academic Publishing
Pages 272
Dimensions 150 × 15 × 225 mm   ·   423 g
Language German  

See all of Mariya Ilyushkina