Pharmaceutical Marketing Mix Strategies: an Indian Perspective - G. S. Batra - Books - LAP LAMBERT Academic Publishing - 9783848414536 - April 16, 2012
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G. S. Batra
Pharmaceutical Marketing Mix Strategies: an Indian Perspective

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Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2012
ISBN13 9783848414536
Publishers LAP LAMBERT Academic Publishing
Pages 132
Dimensions 150 × 9 × 225 mm   ·   235 g
Language English  

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