Aksiologicheskiy Potentsial Sovremennoy Rossiyskoy Reklamy: Reklama I Tsennosti - Elena Uraleva - Books - LAP LAMBERT Academic Publishing - 9783848415724 - February 28, 2012
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Elena Uraleva
Aksiologicheskiy Potentsial Sovremennoy Rossiyskoy Reklamy: Reklama I Tsennosti Russian edition

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Monografiya «Aksiologicheskiy potentsial sovremennoy rossiyskoy reklamy» - pervaya spetsializirovannaya kniga, v kotoroy ne tol'ko izucheno vliyanie reklamy na formirovanie i ugasanie tekh ili inykh obshchestvennykh tsennostey, no takzhe rassmotren ves'ma aktual'nyy vopros o sotsial'noy otvetstvennosti sovremennogo reklamnogo biznesa, vyyavleny vozmozhnosti reklamy v vospitanii u molodezhi takikh sotsial'no znachimykh tsennostey, kak patriotizm, tolerantnost', zdorovyy obraz zhizni i tsennost' sem'i. Kniga budet interesna kak spetsialistam v oblasti reklamy i svyazey s obshchestvennost'yu, tak i vsem, kto vidit v reklame potentsial dlya sluzheniya na blago obshchestvu.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2012
ISBN13 9783848415724
Publishers LAP LAMBERT Academic Publishing
Pages 200
Dimensions 150 × 12 × 225 mm   ·   316 g
Language German  

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