Tell your friends about this item:
Bankovskiy Marketing: Organizatsiya, Osobennosti, Tendentsii: Monografiya Valentina Repnikova Russian edition
Bankovskiy Marketing: Organizatsiya, Osobennosti, Tendentsii: Monografiya
Valentina Repnikova
V monografii provedeno issledovanie razvitiya teorii i praktiki stanovleniya bankovskogo marketinga v usloviyakh rossiyskikh ekonomicheskikh reform. Predlozhen novyy mekhanizm po sozdaniyu kompleksnoy organizatsii sistemy bankovskogo marketinga na osnove sotsial'no-eticheskoy kontseptsii v rossiyskikh kreditnykh organizatsiyakh. Slozhnost', mnogoplanovost' i nedostatochnaya razrabotannost' problem bankovskogo marketinga, nalichie nereshennykh i diskussionnykh voprosov vyzyvaet neobkhodimost' ee nauchnogo osmysleniya i analiza. Monografiya prednaznachena dlya nauchnykh sotrudnikov ? spetsialistov v oblasti bankovskogo dela i bankovskogo menedzhmenta, sotrudnikov bankov, a takzhe aspirantov i studentov vysshikh uchebnykh zavedeniy.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 2, 2012 |
| ISBN13 | 9783848425532 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 168 |
| Dimensions | 150 × 10 × 225 mm · 268 g |
| Language | German |
Christmas presents can be returned until 31 January