Anna Bezpalaya

Event Management: Communications Strategy Plan for International Exhibition in Mexico Anna Bezpalaya

The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Mexico dedicated to space applications. In order to explore the possibilities and opportunities for the project promotion, the strategy is based on analysis of the external and internal environment, competition and target audience, and in the conclusion final recommendations on tools and channels are presented. This publication should be useful for the exhibition companies, event management teams, promotion and communication departments, sales managers and everyone involved in the event management business.