Jane Makeneuoe Mampe Jonkomane-lutwama

Intrapreneurship: Its Importance for Increasing Market Share Jane Makeneuoe Mampe Jonkomane-lutwama

The Ugandan mobile operator market has been characterised as one of the most competitive in Africa. Five major operators...and counting, battle it out through incessant price wars to capture the biggest share of the market. Interesting though is that the market is still underserved, which means potential entrants have a lucrative opportunity. For existing companies the struggle to increase market presence and stay at the zenith of competitive hierarchy calls for constant innovation in products, services and processes. It means that companies must grant their "mavericks" freedom and resources to develop revolutionary products and processes through intrapreneurship. Intrapreneurship has a potential to turn companies around and enable them to achieve unparalleled competitive capabilities. This book uncovers the extent of intrapreneurship in Ugandan mobile industry with a focus on Warid Telecom Uganda. The book should be useful to researchers in the field of intrapreneurship as well as individuals interested in the African mobile industry.