Event Experience: a Qualitative Study on the Impact of the Peak / End Rule in Event Experiences - Sam Warnaars - Books - LAP LAMBERT Academic Publishing - 9783848493432 - April 11, 2012
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Event Experience: a Qualitative Study on the Impact of the Peak / End Rule in Event Experiences


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How to design for a good experience? This book gives insight in factors that can be kept in mind when organising an event. Get a more thorough view on the characteristics at play in event experiences based on qualitative research conducted under frequent event visitors and seasoned event organisers. Learn about how the theory of the Peak/End Rule influences various experiences such as music, drama and film, and how you can use this theory to improve the event experiences for the visitors of your event.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2012
ISBN13 9783848493432
Publishers LAP LAMBERT Academic Publishing
Pages 72
Dimensions 150 × 4 × 226 mm   ·   125 g
Language German