Dr Isac Gunday

Marketing and its Strategies Dr Isac Gunday

The book is a combination of 6 research papers including Marketing strategies, FDI opportunities and threats, Green banking practice and Telecom sector in India. Marketing is the business activity which involves the sale of goods and services to consumers. Foreign direct investment is an economic reformer from different sections, more on political front. The name "telecommunication" originated from the Greek word "tele" (Distance) and the Latin word "communicare" (sharing). The modern means of communication have now evolved to include wireless communication, undersea cables and geostationary satellites. Progress of telecommunications has influenced our lives in multiple ways. Telecommunication is now accepted as a catalyst for the development and prosperity of a nation. It was introduced in India by the British during the 19th century. In October 1851 on an experimental basis, electric telegraph lines were installed in Kolkata (Economic Times, 2014). In British times, Dr. William O'Shaughnessy is known to have pioneered the telegraph and telephone in India (Vatsal and Premraj, 2007).