Bettine Ortmann

The Brand Value Circles Bettine Ortmann 1st edition

The world is demanding more from brands. Not just more products or promises, but more responsibility, transparency, and real impact. Yet many organisations still struggle to connect sustainability with brand building, innovation, and business value. Sustainability initiatives often remain disconnected from the brand, while branding risks becoming storytelling without substance. 
The Brand Value Circles offers a practical toolbox designed to bridge that gap. Developed through academic research, practitioner insight, and real-world testing with companies, founders, and entrepreneurship students, the Brand Value Circles integrates sustainable innovation, business model thinking, and brand building into one coherent workflow. 
Through a structured set of canvases, the toolbox helps teams:• Imagine ideas that support credible sustainable value• Create business models and ecosystems that deliver it• Engage customers, employees, and stakeholders in meaningful change 
Rather than another theory-driven sustainability framework, this book provides practical tools for workshops, strategy sessions, and innovation processes. For leaders, entrepreneurs, and professionals working at the intersection of sustainability, innovation, strategy, and branding, The Brand Value Circles offers a structured way to turn ambition into credible, engaging, and future-ready brands. 
The book includes one year of free access to the FutureTribes online universe, featuring an extensive case library and plenty of inspiration and resources to help align teams around the development of sustainable brands and businesses.