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Service logic
Per Skålén
What is service logic? What does it mean to manage and analyze organizations based on a perspective of service logic? Service logic may be contrasted with a goods logic, which used to maintain a dominant position not only in the private and public sector, but also in research in relation to marketing and organizations...
152 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 22, 2018 |
| ISBN13 | 9789144125084 |
| Publishers | Studentlitteratur AB |
| Pages | 148 |
| Dimensions | 155 × 223 × 10 mm · 274 g |
| Language | English |
| oversattare | Ehnsiö, Rikard |
