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Endineering: Designing consumption lifecycles that end as well as they begin. Joe MacLeod
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Endineering: Designing consumption lifecycles that end as well as they begin.
Joe MacLeod
How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?
There is a gap in the consumer lifecycle that needs attention - the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products.
This book takes the unique approach that these problems have a common source: a bad consumer experience at the end.
Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism.
This is a HOW TO book about endings: what to do and how to do it.
230 pages
