Riding the National Wave: Theory and Practice of Guochao Brand Building in China - Management for Professionals - Weiling Ye - Books - Springer Verlag, Singapore - 9789819222735 - February 19, 2027
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Weiling Ye
Riding the National Wave: Theory and Practice of Guochao Brand Building in China - Management for Professionals

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€ 92.49
Expected delivery Mar 1 - 4, 2027
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The book adopts a systematic approach to examining the evolution of Guochao, provides a comprehensive exploration of the development of Guochao as a social and consumer phenomenon over the past 20 years, offering insights into the market trends and unique characteristics of typical industries.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released February 19, 2027
ISBN13 9789819222735
Publishers Springer Verlag, Singapore
Pages 208
Dimensions 150 × 220 × 20 mm   ·   450 g   (Weight (estimated))

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