Cristian Grossmann

The Rise of the Frontline Worker Cristian Grossmann

Two billion frontline workers power manufacturing, retail, hospitality, and other key industries around the world. The Rise of the Frontline Worker: How to Turn Your Frontline Workforce Into Your Biggest Competitive Advantage reveals how leaders can digitally empower this workforce and revolutionize their business.

Frontline workers are the unsung heroes of the global economy. But many companies still rely on outdated communication channels to reach them, allocating most of their technology budget to desk-based workers. The COVID-19 pandemic has shed light on this inequality, but many companies don't know how to include frontline workers in their digital transformation.

In The Rise of the Frontline Worker, tech entrepreneur Dr. Cristian Grossmann reveals what frontline workers need and how the proliferation of smart devices is paving the way for organizations to directly connect with them through a mobile-first collaboration strategy.

Frontline workers are the final frontier of digital transformation. Giving them access to information boosts productivity, reduces turnover, and leads to enterprise-wide alignment. Companies with an informed and engaged workforce have greater agility, more innovation, and are better positioned to achieve long-term, sustainable growth.

The Rise of the Frontline Worker explores the connection between a fully-connected workforce and better business outcomes, and outlines the steps for a digitally-enabled and empowered frontline.