Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights - Braun, Sandra L. (Mount Royal University, Canada) - Books - Taylor & Francis Ltd - 9780367339746 - February 4, 2020
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Braun, Sandra L. (Mount Royal University, Canada)
Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights 1st edition

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This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

70 pages, 1 Line drawings, black and white; 1 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 4, 2020
ISBN13 9780367339746
Publishers Taylor & Francis Ltd
Pages 70
Dimensions 222 × 145 × 11 mm   ·   216 g
Language English  

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