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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights Braun, Sandra L. (Mount Royal University, Canada)
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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights
Braun, Sandra L. (Mount Royal University, Canada)
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
80 pages, 1 Illustrations, black and white; 1 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2021 |
| ISBN13 | 9781032175249 |
| Publishers | Taylor & Francis Ltd |
| Pages | 80 |
| Dimensions | 150 × 220 × 10 mm · 150 g |
| Language | English |
