Branding New York: How a City in Crisis Was Sold to the World - Cultural Spaces - Greenberg, Miriam (University of California, Santa Cruz, USA) - Books - Taylor & Francis Ltd - 9780415954419 - February 15, 2008
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Greenberg, Miriam (University of California, Santa Cruz, USA)
Branding New York: How a City in Crisis Was Sold to the World - Cultural Spaces 1st edition

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Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

328 pages, 6 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 15, 2008
ISBN13 9780415954419
Publishers Taylor & Francis Ltd
Pages 342
Dimensions 150 × 220 × 20 mm   ·   790 g
Language English  

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