Branding New York: How a City in Crisis Was Sold to the World - Cultural Spaces - Greenberg, Miriam (University of California, Santa Cruz, USA) - Books - Taylor & Francis Ltd - 9780415954426 - February 15, 2008
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Greenberg, Miriam (University of California, Santa Cruz, USA)
Branding New York: How a City in Crisis Was Sold to the World - Cultural Spaces 1st edition

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Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

344 pages, 6 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 15, 2008
ISBN13 9780415954426
Publishers Taylor & Francis Ltd
Pages 326
Dimensions 152 × 227 × 22 mm   ·   526 g
Language English  

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