Service Business Development: Strategies for Value Creation in Manufacturing Firms - Fischer, Thomas (Universitat St Gallen, Switzerland) - Books - Cambridge University Press - 9781107022454 - May 24, 2012
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Fischer, Thomas (Universitat St Gallen, Switzerland)
Service Business Development: Strategies for Value Creation in Manufacturing Firms

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Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.

316 pages, 61 b/w illus. 41 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 24, 2012
ISBN13 9781107022454
Publishers Cambridge University Press
Pages 316
Dimensions 231 × 159 × 19 mm   ·   630 g
Language English  

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