Service Business Development: Strategies for Value Creation in Manufacturing Firms - Fischer, Thomas (Universitat St Gallen, Switzerland) - Books - Cambridge University Press - 9781107652071 - March 6, 2014
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Fischer, Thomas (Universitat St Gallen, Switzerland)
Service Business Development: Strategies for Value Creation in Manufacturing Firms

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Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.

320 pages, 61 b/w illus. 41 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 6, 2014
ISBN13 9781107652071
Publishers Cambridge University Press
Pages 320
Dimensions 154 × 230 × 23 mm   ·   498 g
Language English  

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