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Onlinemarkenkommunikation und Markenloyalitat im B2B-Segment Benjamin Wille-Baumkauff 2015 edition
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Onlinemarkenkommunikation und Markenloyalitat im B2B-Segment
Benjamin Wille-Baumkauff
Darüber hinaus wird empirisch ermittelt, wie sich der wahrgenommene Onlinemarkenauftritt eines Unternehmens auf die wahrgenommene Kundenorientierung, die Kundenzufriedenheit und die Markenloyalität aus der Sicht der Kunden auswirkt.
322 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 22, 2015 |
| ISBN13 | 9783658098308 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 322 |
| Dimensions | 148 × 210 × 20 mm · 449 g |
| Language | German |
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