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Noncomplainer-Management im BtB-Marketing Fabio-Yannick Laschet
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Noncomplainer-Management im BtB-Marketing
Fabio-Yannick Laschet
In diesem Open Access-Buch untersucht Dr. Fabio-Yannick Laschet unter Berücksichtigung der konstitutiven Besonderheiten des Business-to-Business-Marketings spezifische Determinanten des Noncomplainer-Verhaltens sowie ausgewählte Ansatzpunkte zur Bindung von Noncomplainern.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 28, 2024 |
| ISBN13 | 9783658442712 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 365 |
| Dimensions | 148 × 210 × 25 mm · 510 g |
| Language | German |
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